Commonwealth Foundation

Rebrand and website

In December 2011, the Commonwealth Heads of Government resolved to relaunch the Commonwealth Foundation within 12 months. The Foundation went through a year of enormous change and we were embedded in their team, providing the visual tools to communicate their rebirth

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Thanks again for your invaluable support and wise words throughout the process. You are great people to work with and we’re already very proud of our new brand and our new website.

Claire Turner, Communications Manager Commonwealth Foundation

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We worked hand-in-hand for many months, always looking for the most appropriate ways to bring their whole team on the branding journey.

With the knowledge we gained we built a metaphorical picture of the organisation and interrogated it, from many different perspectives, until we could define the essence of their brand.

We sketched, scribbled and stuck up as many ideas as we could think of. As key visual themes began to emerge we explored each in more detail until we had robust solutions. We then refined and tweaked, amended, adapted and refined until we were confident of every detail.

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The logo (and graphic palette) is a visual metaphor of the work of the Commonwealth Foundation. The Foundation facilitates the dialogue between Commonwealth Governments and Civil Society Organisations. As they weave together, the result is a partnership, stronger than the constituent parts (but each retains its distinct identity).

mike@cogdesign.com

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The first published use of the brand was, fittingly, this Strategic Plan which defines the work of the Commonwealth Foundation during the coming years.

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Almost a year to the day since their rebrand had been discussed at the Commonwealth Heads of Government meeting, in Perth, we were proud to see the Foundation relaunch themsleves, at a London party, with a new website, brand and suite of communication materials.

Michael Smith

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The website was a bottom-up rethink of the organisation and how it could embed the web into daily practices (especially in areas of reporting and transparency). Built from a mobile-first perspective, the site delivers well-structured content and functions simply and effectively on any platform.

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