Making Music

Recruitment campaign

A simple (and highly-shareable) concept, that establishes Making Music’s unique membership offer as a ‘no-brainer’ for voluntary music groups.

Making Music is already the UK’s largest membership organisation for voluntary music makers; they are ambitious to be even bigger. They approached us to create their first fully-integrated recruitment drive (rolled out with the minimum possible budget).

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Thank you so much, you were again absolutely brilliant to work with, and gave us a really good result.

Barbara Eifler, Executive Director

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Collaborating with our clients, we worked through ‘personas’ of potential members and produced many routes to discuss with them. When the time came to present to their board, the whole team were advocates of the work.

Michael Smith

We wanted to build upon our client’s existing branding rather than reinvent it. We used their existing colour palette and typeface to maintain visual continuity, and we created variations of their core logo that could stand alone as the simplest iterations of the campaign or be a sign-off to any communication.

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It took a lot of hard work to get us to the simplest of solutions. Members want to get on with their hobby and passion for singing or playing, Making Music provides the platform to help them do that. They help members to cross the boring stuff off their to-do list so they can get on with making music.

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Our designs have the flexibility to be be used on different promotional materials, adopting different tones to fit the medium

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The ‘to-do list’ idea is hugely flexible, it allows us to write out long lists of benefits (to show the breadth of the offer) but to then cross them out to remove the perceived complexity. We can tailor each iteration to target specific audiences, we can be serious and practical or humorous and informal.

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As social media was highlighted as a key way to engage with a new audience, we were especially pleased to see the popularity our client’s Facebook and Twitter profiles increase so dramatically. Almost 6,000 Facebook page likes in the first three months of the campaign – increasing their audience by over 1600%.

Conferences, events and gathering are extremely important for recruitment in this sector so we designed materials specifically tailored for this use.

Ocky Murray

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