Our solution was a personalised brochure wrapped around a brochure. The poster is folded so the recipient’s name appears on the cover and then unfolds to show the company they keep as members of DBA.
The DBA team knew, through research, that a primary driver for joining (and the retaining membership) was a sense of belonging so that was our starting point. They also wanted a more traditional mechanism for conveying the benefits of membership. And, of course, it had to be produced cost-effectively; no one wants to see their membership fees wasted on lavish brochures.
This project was featured on the For Print Only design blog.