Dulwich Picture Gallery

A brand refresh was in order as the Dulwich Picture Gallery looked to the future and got serious about fundraising in these uncertain economic times for the arts, calling on Cog to help them reach out to friends old and new.

Beginning with redrawing the logo to allow it to sit more comfortably on the array of Dulwich Picture Gallery (DPG) marketing materials we then were tasked with expanding the visual palette to allow them to talk to prospective donors to the gallery, to secure the future of the collection till 2020 and beyond.

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The redrawn DPG logo

It resulted in a multiple empty frame device that reflects the eclectic style of frames and multi hang approach to display that you find in the DPG, coupled with a print finish of the highest standards incorporating a rich gold and red colour scheme, it spoke directly to the audience they were trying to attract.

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