Crafts Council: An Education Manifesto

On 10th November 2014, Crafts Council launched ‘An Education Manifesto for Craft and Making’ at the Palace of Westminster.

Working with Anthony Burrill’s statements we designed and published this lobbying and positioning document.

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The document is A4, printed in two colours (black and Crafts Council’s special green). The cover is a heavy-weight grey card, with Burrill’s headline statement printed across the inside, the whole cover can be detached to create an A3 poster.

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We also designed the centre-spread as a pull-out section with the plan for action, alongside Burrill’s statement.

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The design challenge for the rest of the publication was ensuring that each ‘call for change’ would have prominence on the page, whilst integrating an additional, bespoke statement on each spread.

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The Westminster event took place amidst live screen printing by Burrill and a room full of the most important figures in the crafts and education sector.

Just got the print in my little hands. It is fantastic – thank you so much for all the hard work. It’s always so satisfying to see the real thing and the stock/quality is beautiful.

Fiona Moorhead, Head of Marketing, Crafts Council

On the same day, the council published an open letter, backed by over 100 signatories including Terance Conran, Grayson Perry, Kevin McLoud and Kirstie Allsopp, lobbying government to back the call for change.

We’re proud of the role we played in bringing together this manifesto for change. Working to a tight brief and a short deadline we created a simple but effective piece of communication, delivering important messages and providing our clients with powerful tools to enable them to effect change.

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