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Brand strategy & identity

We help our clients to project their ‘personality’. We use whatever methods and visual associations will achieve the best result.

Some should be bubbly and vivacious, others need to be authoritative and sophisticated. Every challenge is unique.

For some clients we will work for many months, liaising and listening, involving stakeholders in the process and creating a team of advocates to roll-out a fully-formed brand and visually articulated identity.

For others, we swoop in for a few days or weeks, acting as consultants, providing objective opinions and often helping to reshape an organisation’s structure and approach to how they project their personality (sometimes with very little visual output at that stage).

For most, we are asked to provide a logo or a visual identity but we insist on a level of collaboration and understanding that allows us to produce better results and exceed all expectations.

Editorial & publications

Printed publications are still a vital part of the communications mix for all our clients. We revel
in the medium, from the inception to delivery.

We’ll often work with a client on a one-off publication that will reposition them or grab the attention of funders through the clarity of our design. And we regularly produce designs and templates for a series of brochures, or a body of work that demands a visual cohesion across many editions.

We relish the challenge of designing the regular publications that are the staple for the cultural sector. Whether we are designing a new venue brochure from scratch, or creating a magazine to promote the aims of our client, we design with longevity in mind.

And we love it when our clients want to carry on working with us on new editions of those publications: year on year with their annual reports, season on season with their brochure and month on month with their magazines.

Websites & digital

Working with our clients, we create accessible, integrated digital design that delivers detail, sells tickets, encourages interaction and builds loyalty.

We are experts in website design, Apps and social media. We recognise that designing robust, accessible sites and Apps to the highest standards requires specialists, so we have a team of Associates with a range of technical specialisms.

We are ahead of the curve, using all digital platforms to achieve the best results for our clients.  We are (geeky) specialists so our clients don’t have to worry about the technical stuff, whether that be social media strategies, bulk email systems or custom-built websites.

Like all of our work, web design is all about good communication. Websites usually have a plethora of audiences, approaching the site from their own perspectives; our job is to work with our clients, to understand those audiences and ensure that our client’s messages encourage action and interaction.

Campaigns & promotions

We produce compelling campaigns that can’t be ignored.
We convey deceptively complex messages through clear, simple and memorable designs.

Our clients work with us because they know that we will capture the attention of their audiences and provoke them into action.

They know that we create arresting visual images and campaign strategies that work across all media.

They know that we will work with them to understand their audiences (and their budgets) and to choose the perfect methods to communicate with them, whether that is a traditional print-based advertising campaign, a guerrilla marketing campaign, or a social-media phenomenon.

We adapt our approach to suit our clients: we can work on an entire campaign (from initial brief to artworking each press ad) or we can deliver a campaign concept for others to implement. We can work with our clients and their in-house team or we can be left alone to deliver a fully thought-through campaign.

Client work

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UK Theatre Branding

Rebranding the Theatrical Management Association, as UK Theatre, with an all-encompassing identity.

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Recruitment campaign

An integrated and infinitely scalable campaign for the UK's biggest membership organisation for voluntary music makers.

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Cast Branding

Naming and branding a new venue in one of the least arts-engaged towns in the country.

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ENB Coppelia Campaign

An explosion in the toymaker's workshop. Our marketing imagery for English National Ballet's Coppélia.

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Arts Council Annual Review

The vital annual publication for Arts Council England, a report and accounts to be laid before parliament and scrutinised by the press and cultural community

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ISM Membership Campaign

Swell to Great. Key benefits of membership, pinpointed through witty illustrations and carefully targetted copy.

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Preisner, music packaging

Creating beautiful, collectable packaging for the music of Zbigniew Preisner, one of the world's leading film music composers.

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Writing Britain

The campaign design for the British Library's fascinating literary exhibition, exploring literature and place, from Wastelands to Wonderlands

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Charles Dickens Museum

A sensitive rebranding of this house museum, the home of the world's most significant collection of Dickens material.

 

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Dickens and London campaign

Creating a single campaign image that is recognisable, compelling and conveys complex messages (in Dickens's visually crowded bicentenary).

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Winning Words

A responsive website and visual identity for this year-long celebration of poetry (using the Olympic Games as a spring-board).

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Commonwealth People’s Forum

A bold graphic identity for a gathering of international opinion, in advance of the Commonwealth Heads of Governmnent meeting in Perth, Australia.

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The Marlowe Branding

Working with many stakeholders to deliver a world class brand for one of the UK’s largest theatres - a challenging, new building in the heart of historic Canterbury.

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Evolving English

Attracting a new audience through a mainstream campaign that succinctly expressed the non-visual concept of language and its evolution.

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ArtsCatalyst.org

Where art meets science in an online gallery and company site, combining external media and feeds, through a slick, clean aesthetic.

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Events brochure

Promoting the vision of a new arts centre, to one of Britain’s biggest theatre audiences, whilst informing and selling on every page.

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nnf11.nnfestival.org.uk

A site that sells huge numbers of tickets, engages all audiences, and positions the festival in its rightful place on the international circuit.

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Pirates

Promoting a paid for exhibition within a normally free museum, through a single image that appeals to both families and history buffs.

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ISM Branding

Transforming a convoluted 19th century society into the 21st century’s credible choice for professional musicians (without scaring the existing old guard).

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EEA.org.uk

Emergency Exit Arts is a spectacular company in all senses of the word. They devise, produce and perform jaw-dropping celebratory events.

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Music Journal

Transforming an in-house members magazine into a credible bi-monthly journal that sets agendas and promotes credibility with the industry.

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The Identity Project

Creating a visual framework for Wellcome Trust’s national year of thematic activity and a blockbuster exhibition at the Wellcome Collection.

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Musical Futures

Working with the Paul Hamlyn, we produced the printed syllabus that has enthusiastically transformed UK teaching and spread worldwide.

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One & Other

Working with Antony Gormley to generate participants for his Fourth Plinth project. Attracting populist interest and maintaining credibility in the art world.

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season brochure

Season brochure that strikes a balance between the splendour of the Victorian building and the often diverse needs of its audiences.

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Spotlight Magazine

Creating, from scratch, a members’ magazine for a younger demographic, whilst retaining the loyalty of existing members.

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Voices Now

Working with the Roundhouse and other stakeholders to create a visual framework for this first year of vocal celebration, with longevity for the future.

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Volunteer Awards

 Building a sense of occasion on a limited budget by using print techniques to the maximum effect; establishing the Awards as a must-go event.

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The Beaney

What will it B? Giving personality and presence to newly converted, flagship cultural venue.

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Junction Youth Panel

Collaborating with the youth panel at the Museum of London (as part of their Cultural Olympiad project) to create a logo that they would be proud to wear.

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