Rebranding the Theatrical Management Association, as UK Theatre, with an all-encompassing identity.
Brand strategy & identity
We help our clients to project their ‘personality’. We use whatever methods and visual associations will achieve the best result.
Some should be bubbly and vivacious, others need to be authoritative and sophisticated. Every challenge is unique.
For some clients we will work for many months, liaising and listening, involving stakeholders in the process and creating a team of advocates to roll-out a fully-formed brand and visually articulated identity.
For others, we swoop in for a few days or weeks, acting as consultants, providing objective opinions and often helping to reshape an organisation’s structure and approach to how they project their personality (sometimes with very little visual output at that stage).
For most, we are asked to provide a logo or a visual identity but we insist on a level of collaboration and understanding that allows us to produce better results and exceed all expectations.
Recapturing the joy at one of the UK's most important venues. Putting them back on the cultural map.
Rebranding a key international organisation as it reinvented and relaunched itself.
Giving presence to an intangible form; capturing the essence of an installation of light, space and sound.
Creating a public-facing brand for the century-old Society of London Theatre.
A sensitive rebranding of this house museum, the home of the world's most significant collection of Dickens material.
A bold graphic identity for a gathering of international opinion, in advance of the Commonwealth Heads of Governmnent meeting in Perth, Australia.
Working with many stakeholders to deliver a world class brand for one of the UK’s largest theatres - a challenging, new building in the heart of historic Canterbury.
Transforming a convoluted 19th century society into the 21st century’s credible choice for professional musicians (without scaring the existing old guard).
What will it B? Giving personality and presence to newly converted, flagship cultural venue.
Collaborating with the youth panel at the Museum of London (as part of their Cultural Olympiad project) to create a logo that they would be proud to wear.