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Charles Dickens Museum

This house museum is full to the rafters with character and charm. Our task was to provide an elegant rebrand that reflects its status as home to the world's most significant collection of Dickens material.

48 Doughty Street, in London's Bloomsbury, was the home of Charles Dickens for a short but important period of his life (he wrote Nicholas Nickleby and Oliver Twist there). In the early 20th Century, the house was saved by a charitable trust that turned it into a small museum.

It is very much a house museum, preserved and refurbished in the style that Dickens would have known. This relatively modest house now displays a significant collection of Dickens objects, manuscripts and portraits, and it is also the base for the world's most significant collection of Dickens artefacts and copyrighted images and written materials. Our task was to be sensitive to that history whilst helping the Museum in its transition from a dusty Victorian relic into an exemplary museum of the 21st Century.

Large logo - Charles Dickens Museum London
3 vertical strips of colour - green, red and blue, containing Charles Dickens Museum logo

Charles Dickens Museum : identity - 3 coloured strip

We provided a bespoke title treatment that mimics the printed medium of books, and adopts Dickens's own handwriting to include the London location (which is important to distinguish it from other Dickens museums across the South of England). We've added various visual cues, for the wider visual identity, to evoke the detailing of this house museum. Colours and patterns are selected from the surprisingly rich decoration of the rooms.

Charles Dickens Museum : identity – website

Black and white illustration of George Gray, head and shoulders

I'm particularly pleased with the detailing of this simple site. The adaptive design provides different viewing layouts on different devices.

George Gray

Charles Dickens Museum : identity - sign slideshow

A portrait of Ocky Murray, in black and white

One of my favourite elements of this project has been the option to commission bygone crafts, including this hand-painted sign and letter-pressed labelling.

Ocky Murray

3 slideshow images (click image to view)

2 slideshow images (click image to view)

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