Commonwealth Foundation Annual Review
Together we changed the way that the organisation communicates with its core stakeholders. We reinvented their annual review as a simple, powerful advocacy tool.
The Commonwealth Foundation represents members across 54 countries. It is a unique organisation that exists to: strengthen civil society organisations across the Commonwealth as they promote democracy, advance sustainable development and foster inter-cultural understanding.
We'd been working on their annual review for a few years. We transformed the document from a dry academic tome into a functional communications tool. In 2011 we wanted to push the idea even further. We split the materials into two booklets: a concise communication brochure and the traditional annual report and accounts.
The brochure was produced in larger quantities and can be used as an independent marketing and advocacy tool. When needed, the annual report slips inside the brochure's cover, to form a complete package. The whole production was delivered within the same budget as the previously combined report.
CF Connectng People Spreads1
The Cog team helped us re-think the brief for our annual report and guided us towards a solution that is flexible, cost-effective and on-brand. Alongside the new annual report, we now have a brochure which is adaptable to all sorts of uses and is a great addition to our communications resources. Cog also managed the printing process for us and we’re delighted with the quality of the results.
CF Annual Report Detail Quote
Our design theme was all about connection (between governments and civil society, and between the 54 members of the Foundation). I was particularly pleased with the inclusion of underlined quotes to continue the theme throughout. It’s those subtle details that really bring it to life
6 slideshow images (click image to view)