Commonwealth People’s Forum
This project was commissioned by the organisers, The Commonwealth Foundation, via a global invitation to tender and (paid) creative pitch process.
The People’s Forum is a gathering of Civil Society groups from across the Commonwealth, in the weeks before the Commonwealth Heads of Government Meeting (CHoGM).
The Forum exists to debate and put forward proposals and recommendation to CHoGM. The particular challenge was to create an identity that sat alongside the existing CHoGM logo but had a life of its own and could be used in isolation. We adopted an element of their existing identity (the shape that represented Western Australia) and used it to create a colourful pinwheel shape.
The pinwheel shape makes a powerful graphic logo (with a hint towards different nations coming together) and gives us a bold graphic device that we can use in a range of different contexts, from serious reports to more light-hearted communications.
We created the branding amd implemented it on a wide range of publications and materials for the event in Perth, Western Australia, in October 2011.
Commonwealth Foundation : CPF - CPF Logo
It was wonderful to work on a project with such global reach. We produced a conference backdrop used by Australian Prime Minister, Julia Gillard, documents for Heads of Government throughout the Commonwealth, and reports that were submitted the United Nations.
Commonwealth Foundation : CPF - Guidelines Spread 2
Pages from the comprehensive brand guidelines, a set of instructions that allowed The Commonwealth Foundation to commission on-brand communication materials in Australia. The last page shown, demonstrates how the CPF logo sits alongside the CHoGM logo in a consistent lock-up.
Commonwealth Foundation : CPF - E Newsletter
The first official outing for the branding, an email invitation to delegates and dignitaries. We designed the email as a 'responsive' template, compatible with mobile phones as well as traditional computer platforms. It was used for many different communications about the event.
Commonwealth_Foundation : CPF - slideshow
Many thanks for the wonderful visual identity for CPF. We felt really proud when we arrived and saw it so well displayed throughout the venue in Perth. Your designs have really helped us to affirm the credibility of the event and confirm the key association with the Commonwealth Heads of Government Meeting.
Communications Manager Commonwealth Foundation
4 slideshow images (click image to view)
Commonwealth Foundation: CPF - Opening Programme
A selection of printed material showing the versatility of the pinwheel device.