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The Beaney
A newly converted flagship building for Canterbury City Council’s museum and galleries offering, and Kent County Council’s Libraries, due to open in 2012.
Our job was to facilitate a partnership between the two very different Council structures and their ‘services’ and to work with those teams through the naming and branding of the building.
Eclectic and quirky are barely adequate words to describe the offerings in the new building so we needed to establish a brand that could accommodate a myriad of messages, targeted at any audience.
Choosing a name was a big first step. The building had used numerous names since the opening of its gothic-fronted entrance (we counted 16 through our research) but locally it was always referred to as The Beaney (after Mr Beaney who had donated the money to house the art collection).
We added the descriptor, House of Art & Knowledge, to reinforce the message that this was much more interesting than a utilitarian gallery and library.
Canterbury : Beaney - Team Quote
Mike DaviesWhat makes The Beaney unique is its sheer diversity. Our solution had to accommodate a very broad range of possible applications: from sophisticated gallery invitations to playgroup posters; from merchandise to wayfinding.
Canterbury : Beaney - Picture Bs
A carefully crafted B provides a window into the wonderful world of the Beaney; it becomes a frame for any use. It can be used to house patterns or curiosities, art or human interactions.
Beaney : Beaney Branding - Guidelines Large Spread
Cover and spreads of The Beaney brand guidelines document
