We’d been speaking with The Albany for a few years, about options to upgrade their website.  With a hugely expanded reach (across three venues), sector-wide initiatives, and a vast array of community projects, it seemed clear to us that their events-based site was no longer fit for purpose.

We began our Discovery process with a series of workshops. We worked with audiences and participants, cultural stakeholders, staff and board members.

Taking the results of that Discovery process we began creating options for a more holistic website, a site that would inform and encourage participation (and support) as much as selling tickets.

We presented three Design routes, each with its own weighting of messaging and individual visual aesthetic (but all still sitting within the values of their existing visual identity).

Our proposals were well received and helped their senior management team to look at their communications challenges afresh. Between us we took the bold decision to pause the project to give them time to properly assess the proposals and think about the implications they might have across all areas of their work.

It proved to be time well spent their team the time to consider their website as an extension of their activity as a community focused organisation.

A really nice feature is the ability for their team to sprinkle facts and figures throughout the site. These data snippets help to reinforce value and make the case for support, as well as providing a fun visual garnish.

And to back-up the fundraising messages, we created a neat donation slider (hooked up to Spektrix) that can be edited and dropped in to any page.

The site is comprehensive, colourful and able to joyfully accommodate a broad range of content, much like the venue itself.