For many months, the acclaimed Jason Bruges Studio had been experimenting with an idea – a modern take on the kinetic sculptures of Bauhaus innovator László Moholy-Nagy.
The experiment had grown from a commission by the international lighting giants, Havells-Sylvania, and was conceived as a two-week intervention to transform the usually formidable space beneath Hungerford Bridge (on London’s South Bank).
Collaborating with people who love their work is one of the things I like most about being in the Cog team. This project was wonderful because we got to work with inspiring artists and genuinely enthusiastic sponsors, all championing a public art installation.
When we were invited into the team, a sculptural motif was beginning to take shape but its final form was deliberately fluid.
Our job was to give the project a language, both written and visual, to give everyone the tools to communicate to partners and press, and to give a presence to what was an intangible idea.
That brief grew into a full implementation project, from t-shirts to signage for the launch party.
The Modulator received acclaim from all quarters and was given its own exhibition at RIBA (Royal Institute of British Architects).