Cog came up with a genuinely fresh and thought-provoking response to our brief, despite our limited budget. We really enjoyed working with them and are delighted with the results.
Through five concerts each year and an education programme, LCO are changing the experience of classical performance. Featuring leading musicians from London’s finest symphony orchestras as well as exceptional soloists, they break down barriers between orchestra and audience, striving to create a relaxed environment in which everyone can share in the thrill of live music.
Working with international artist and project management agency HarrisonParrott, we helped to realise a new commercial strategy for the orchestra. Communicating an unstuffy, relaxed and personable approachable was our primary objective, but maintaining a sense of LCO’s amazing quality was also key.
Deciding to shift the focus away from the orchestra as a whole and onto individuals who could each tell their story, we commissioned photography of both orchestra and audience members, affording our client a two-tiered approach to describing the concert experience. We developed a bold type treatment, to style quotes, that is simple to use as a stand-alone graphic or to overlay an image.
Making a feature of the acronym was an obvious choice for the logo, but crafting it in such a way that it could seamlessly transfer to background patterns and image textures really helped to convey the quality and heritage of the orchestra. As well as handing over a suite of guidelines and marketing templates, we helped LCO to re-launch themselves by creating a promotional leaflet, season programme and a simple responsive theme-based website.