Popping-in?

We designed our studio; it's filled with light and music. There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Pop-in for tea and stay to use a spare desk for as long as you need.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

Public transport

We’re next to Greenwich train and DLR station. We have a door right on the concourse but it’s different to our postal address.

From Greenwich rail platform

This video shows the route to take from the train that will arrive at Greenwich rail station from London Bridge.

From Greenwich DLR station

This video shows the route to take from the DLR that will arrive at Greenwich DLR station from Bank.

By car

If you have to come by car, we have a couple of parking spaces in front of our studio. Call ahead to make sure they’re free, and use our postcode (SE10 9QF) to guide you in.

Get in touch

We’d love to hear from you. Use whichever medium works best for you.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

New project enquiry

It's exciting to chat about potential new projects. We don't have a ‘sales’ team or a form to fill in. Call us or give us a little detail via email and we'll get straight back to you.

enquiry@cogdesign.com

Website support

If you're a client then you'll be best served by calling us or contacting us via Basecamp, otherwise you can use this dedicated email that reaches all of the digital team.

digital@cogdesign.com

Finance questions

This email hits the inboxes of the people who deal with our bookkeeping and finances.

accounts@cogdesign.com

Just want a chat?

Sometimes enquiries don't fall neatly under a heading, do they?

hello@cogdesign.com

Cultural Calendar

A round-up of recommendations and reviews, sent on the first Friday of each month, topped-off with a commissioned image from a talented new illustrator. Sign-up and tell your friends.

Sign me up Cultural Calendar

Cog News

An irregular update of activity from our studio. Showing off about great new projects, announcements, job opportunities, that sort of thing. Sign-up and tell your friends.

Sign me up Cog News
Belgrade Theatre

Placing theatre centre-stage in the City of Culture

Belgrade Theatre website

Website

The Belgrade is a theatre with a fascinating backstory.

Coventry was flattened by bombing during the Second World War. Using timber donated by the city of Belgrade (then the capital of Yugoslavia), this new theatre emerged as a beacon of hope, a symbol of renewal at the heart of the city.

Now, in a post-industrial age, the city is turning to the arts once again. Coventry will be the UK’s City of Culture in 2021 and The Belgrade will be at the heart of that regenerative celebration.

Their team were looking for a new website that reflects that optimism and ambition – and of course a site that makes it as easy as possible for audiences to buy tickets, make donations and get involved.

Jen and Anna on a tour with Communications Manager Ray Clenshaw, in the impeccably restored main theatre space. Jen and Anna on a tour with Communications Manager Ray Clenshaw, in the impeccably restored main theatre space.
Jen, Anna and Ray continuing their tour in the second space, a stunning black-box theatre. Jen, Anna and Ray continuing their tour in the second space, a stunning black-box theatre.

We began that process with series of workshops and trips to Coventry.

We had a tour of the building and heard all about its history. We saw the front of house, the back-stage area, the offices, the incredible black-box second space, the cafe and bars.

We saw the flats where the acting company used to live, where a struggling young actor called Ian McKellen stayed at the start of his acting career.

And we stayed for a show because it’s so important to get a feel for the experience of being in the building during an event.

The Belgrade Theatre team, discussing audiences and what they want to achieve through the new website. The Belgrade Theatre team, discussing audiences and what they want to achieve through the new website.

Through workshops and conversations with teams across the theatre, including visitor services and the box office team, we developed our understanding of the organisation. And crucially we talked about audiences, current and prospective.

And with those audiences in mind, we talked about the website and what it needed to do for those audiences.

We had some really interesting discussions around the growing ambitions of the organisation. Coventry’s year as City of Culture is a real moment to expand the theatre’s reach and scope. And, with the appointment of three new Co-Artistic Directors, the website needed to be able to showcase a broad range of new work, both at the venue and beyond, throughout the community.

Some of the Belgrade Theatre team at our persona-based workshop. Some of the Belgrade Theatre team at our persona-based workshop.

Our biggest takeaway was that the new site needed to represent a multitude of voices and stories. The site needed to be inclusive and about ‘us’ – audience, artists and organisation all together.

We took that idea back to the studio and put together a suite of designs that allow different people to ‘tell their stories’. This might mean a few audience quotes added to an event, a dedicated page where content can be pooled from across all areas of activity, or a home page with an editorial feel (as shown in the screenshot, below)…

All of that discovery work fed into the design stage.

Using this concept as a starting point we set about designing the whole site – for desktop, mobile and tablet screens. We loved how those human voices brought sincerity and authenticity to the content and messaging throughout the site.

With a thematic focus in place we were able to turn our thoughts to all of the practicalities that come when working with an innovative team.

Jen, talking through our designs with the marketing team from Belgrade Theatre. Jen, talking through our designs with the marketing team from Belgrade Theatre.
The Belgrade is a theatre that focuses on sharing stories with its communities, and it has people at its heart, so it was great that Cog understood that from the start and subsequently brought such a human-centred approach to the technical challenges of redesigning and building our site.
Ray Clenshaw, Communications Manager, Belgrade Theatre

Of course, as a venue, ticket sales and memberships are a priority.

The Belgrade team had been working with their ticketing provider, Spektrix, for many years. They were already using many of their more recent features but their website hadn’t adapted to make the most of those. It was key that we worked closely with the team at Spektrix to use the functionality to its fullest.

Alongside our work on the site, the Belgrade team have introduced a tiered on-sale and ticketing process, with different release dates, prices and discounts available to members.

These changes are clearly communicated, throughout the site, in a way that encourages people to sign-up to support the theatre (and activate their advanced booking privileges and discounts). 

We’ve also added season subscription deals for those regular attenders who want to sit in the same seat for numerous performances, and be rewarded for their loyalty. 

All of these timed features are automated. Once the event’s on-sale dates are set up in Spektrix they automatically trigger the changes on the website, saving a huge amounts of duplication (and potential for error) for the theatre team.

We were due to launch the site to coincide with a big season launch in April 2020.

And then the lockdown happened, the theatres closed and we all had to adapt.

It’s a testament to the flexibility of the site that the Belgrade team were able to adapt the content quickly and get the site launched anyway – adding all sorts of interesting stories and perspectives.

We look forward to working with the Belgrade team as they emerge from lockdown and get audiences back in their beautiful theatre.

The Belgrade is a theatre that focuses on sharing stories with its communities, and it has people at its heart, so it was great that Cog understood that from the start and subsequently brought such a human-centred approach to the technical challenges of redesigning and building our site. Their team became our partners, managing the whole process with a smile. We are delighted that the site reflects our personality so well, and we’re really looking forward to continuing to work with the Cog team
Ray Clenshaw, Communications Manager, Belgrade Theatre
Content Management System: Wordpress
Launched: April 2020
www.belgrade.co.uk