Popping-in?

We designed our studio; it's filled with light and music. There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Pop-in for tea and stay to use a spare desk for as long as you need.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

Public transport

We’re next to Greenwich train and DLR station. We have a door right on the concourse but it’s different to our postal address.

From Greenwich rail platform

This video shows the route to take from the train that will arrive at Greenwich rail station from London Bridge.

From Greenwich DLR station

This video shows the route to take from the DLR that will arrive at Greenwich DLR station from Bank.

By car

If you have to come by car, we have a couple of parking spaces in front of our studio. Call ahead to make sure they’re free, and use our postcode (SE10 9QF) to guide you in.

Get in touch

We’d love to hear from you. Use whichever medium works best for you.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

New project enquiry

It's exciting to chat about potential new projects. We don't have a ‘sales’ team or a form to fill in. Call us or give us a little detail via email and we'll get straight back to you.

enquiry@cogdesign.com

Website support

If you're a client then you'll be best served by calling us or contacting us via Basecamp, otherwise you can use this dedicated email that reaches all of the digital team.

digital@cogdesign.com

Finance questions

This email hits the inboxes of the people who deal with our bookkeeping and finances.

accounts@cogdesign.com

Just want a chat?

Sometimes enquiries don't fall neatly under a heading, do they?

hello@cogdesign.com

Cultural Calendar

A round-up of recommendations and reviews, sent on the first Friday of each month, topped-off with a commissioned image from a talented new illustrator. Sign-up and tell your friends.

Sign me up Cultural Calendar

Cog News

An irregular update of activity from our studio. Showing off about great new projects, announcements, job opportunities, that sort of thing. Sign-up and tell your friends.

Sign me up Cog News
Foundling Museum website

Where creative action transforms lives

The Foundling Museum website

Website

A digital presence to launch a new brand, juxtaposing a unique history against a compelling relationship with the arts.

In the heart of London, the Foundling Museum tells the story of the first charity set up (by Thomas Coram) to care for babies at risk of abandonment. Working in partnership with the branding agency, Hat-trick we created a site to tell their whole story, display highlights from their incredible collection, and provide a new platform for their charitable work.

Artist William Hogarth and composer George Frederic Handel were instrumental in helping Coram realise this vision by encouraging artists to donate work and conducting concerts in the Hospital chapel, establishing it as an art gallery and a place to visit.

The modern museum keeps this tradition alive, working with living artists, musicians and makers to raise funds and profile for the work of a vital charity working with vulnerable children and care leavers.

We worked in partnership with the branding agency, Hat-trick through a process of Discover, Design, Development and Deployment. Together we took their multiple messaging and complex offer, and created clear user journeys and compelling reasons to visit, support and engage with the museum and their work beyond the walls.

Director, Caro giving the team a tour Director, Caro giving the team a tour
A piece by artist Michael-Craig Martin up the staircase A piece by artist Michael-Craig Martin up the staircase

Discovery

Anna and Emma were thrilled to be invited to visit the Foundling Museum in person. It was our first site visit for more than a year (because of the Covid pandemic). They were hugely inspired by a private tour from museum director Caro Howell.

The opening gallery space gives context to the history of the Foundling hospital. In it is a heart-breaking display of the museum’s most moving object – the tokens. Mothers leaving their babies at the Foundling Hospital would also leave a small object as a means of identification. The hope was that they would one day be able to reclaim their child. Children were renamed on admission, so the token would help prove their relationship. There are 391 tokens in the Foundling Museum Collection and these inspired Hat-trick’s work on the branding.

The Tokens were a means of identification - as such, they were powerful symbols of love, loss and longing - they have a talismanic poetry and potency.
Gareth, Hat-trick Design

Still unable to gather in person, we ran an online workshop to meet members of the team and understand the current and prospective audiences of the Foundling Museum. We asked everybody to chose an item from the collection that is important to them, this activity helped us understand the museum and how the objects tell their story.

A Zoom screen shows 15 people waving

Online workshop in the summer of 2021

We talked about audiences and generated ‘personas’. What stood out was their breadth of audiences, from academics to young families, to couples planning their wedding. 

From our analytics site review, we understood the Visit page gets most traffic and this would be key to establishing the venue and accommodating a day out for visitors.

Homepage Homepage

Design

We worked on a number of conceptual routes. But the ideas of contrast and juxtaposition (between history and contemporary) quickly became our main thematic approach, and worked well in bringing Hat–trick’s emerging visual identity work to life.

A home page animation/video sets the scene, using a split-screen to juxtapose images and introduce the visual reference of the emblematic token, a cheap-metal medal broken in half.

And the split-screen idea carries through the entire site, allowing us to display large images with enough room to breath and respect the subject matter.

Colour was also a key element to the designs. We didn’t want the site to feel dry and academic but it was also important not to feel corporate by settling on a uniform and fixed single colour. Working with Hat-trick we settled on a broad complimentary colour palette that adapts and changes through the site. And we gave the museum team the tools to change the colours for each panel of information.

A sense of discovery and wonder was also an important factor in our design process. We knew that website visitors were likely to have a fixed idea of the Foundling Museum but we wanted ways to pique their interest in the wider work….

  • Nuggets of history and ‘cross-pollination’ messages are peppered through the site using cards labelled ‘Highlights’ and ‘Did you know…’.
  • Pages are built with numerous options for content blocks and additions. The museum team can guide users to a variety of content, prompt donations or tempt them to explore further.
  • Filters in Events and Exhibitions are divided into types of event, genres and calendar to accommodate their broad audience. We used a tag style which is clear and easy to use. 
  • And we add ‘donation asks’ as optional blocks throughout the site – both to elicit donations and to emphasise the charitable status of the museum.

Development

We’ve used WordPress as the underlying content management system, with lots of customisation to make it as simple as possible for different people to add content efficiently.

There’s all sorts of clever stuff going on in the back-end, allowing us to order content, manually adjust colours, reorder hierarchy and much more. It’s a hugely flexible set-up.

The site looks terrific and you all worked so hard to make it look so great and meet all of our functionality needs. I hope you are as proud of it as we are.
Caro, Director

Deployment

The website launched alongside Hat-trick’s excellent re-brand work. It was an important moment for the Foundling Museum, allowing them to reposition themselves as the dynamic and forward thinking charity they had already become. 

We’re so proud of all we’ve achieved in this partnership and look forward to being the museum’s ongoing digital partners as they continue their journey and their story evolves.

Content Management System: Wordpress
Launched: January 2022
foundlingmuseum.org.uk