We began our discovery process by sending a questionnaire to engage wider members of the team. From this, we were able to settle on key themes to pursue through the project.

We led an in-person workshop with key team members and senior leaders. Together we created a series of personas to help understand their variety of audiences.

Key themes emerged from that workshop, informing our brief:

• Balancing their credibility and experience with innovation and social purpose
• The importance and prominence of their sustainability values
• Their place within a collective: the Useful Simple Trust
• Being people centred – how collaboration is an essential part of their process, both internally amongst the team and externally with clients
• Projects – categorising, filtering and helping their narrative
• Services – which they had expanded since their previous website was commissioned

We’ve used WordPress as the underlying content management system, with lots of customisation to make it as simple as possible for different people to add content efficiently.

There’s all sorts of clever stuff going on in the back-end, allowing us to order content, manually adjust colours, reorder hierarchy and much more. It’s a hugely flexible set-up.