Harewood House is the stunning country estate, featured in Downtown Abbey. After a long period of reorganisation, re-landscaping and re-focus, the trust that runs it were ready to reopen to new audiences.

Their audiences include: local communities, who see this as their amenity for picnics and day-trips; historians and academics, interested in the archives; art and culture buffs, interested in the impressive archives; and many more.

Through workshops, discussions and meticulous planning we created a site that can meet all of their needs in a super-flexible framework.

We continue to provide ongoing support and design evolutions as they better understand their fast-growing membership and complex ticketing needs.

We’re particularly proud of their online booking journey which has to flex to accommodate a broad band of pricing, selective availability and diverted paths during peak seasons.

In their case we worked closely with their ticketing providers, Spektrix to streamline and hugely increase online sales whilst reducing admin and unnecessary telephone enquiries.

Harewood House was built in the 18th century by Edwin Lascelles. The trust were especially focused on actively recognising their history: generations of the Lascelles family were Caribbean sugar merchants and actively exploited thousands of enslaved African people to make their business profitable.

The site is super-flexible to allow their team to surface this story through.