For the song. For the dance. For the Arts.
National Campaign for the Arts branding and website
We’d long admired this hugely important campaigning charity. So it was an honour when Michael was invited on to the board, and we were able to rebrand and reposition them.
We’ve always had a soft spot for the National Campaign for the Arts.
In 2011 we’d been to one of their hosted panel discussions and that led to us donating our time to work on their ‘I Value the Arts’ campaign. We created one of the first ‘Twibbon’ campaigns and you can still see echoes of that, with the icon still appearing on some social media avatars.
Iconoclasts and Sacred Cows, an NCA debate
A debate about censorship that promised to push buttons and boundaries, with Rt Rev James Jones, Grayson Perry, Professor Frank...
Board member, Julia Payne leading a session about positioning and messaging.
NCA's Chair, Samuel West in the Cog studio with our Sam and Anna.
A few years and a few campaigns later, our Director was invited to join the board and went on to be their Executive Chair.
He began his five year term with a proposal to rebrand and shift the emphasis of the organisation, making them truly ‘for the arts’.
As always, the process began through a workshops and a Discover process. Michael worked with the board and its Chair, the actor Samuel West, to identify audiences and key messages.
The NCA board discussing branding ideas.
Michael presenting the initial branding ideas to the NCA board.
We worked on language and tone of voice alongside a full visual overhaul, including logos, colour palette, typography and imagery.
We created a brand that properly conveys the hard-hitting, campaigning nature of this important charity.
And we followed up with a new website (their first proper site) that gives a presence and springboard for their campaigning activity and messaging.
Content Management System: WordPress
forthearts.org.uk
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