Producing for the producers, in a global pandemic
Nottingham Playhouse website
We designed our studio; it's filled with light and music. There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Pop-in for tea and stay to use a spare desk for as long as you need.
We’re next to Greenwich train and DLR station. We have a door right on the concourse but it’s different to our postal address.
If you have to come by car, we have a couple of parking spaces. We have a charging point that you are welcome to use if you have an electric car. Call ahead and we'll make sure the spaces are free. Use our postcode (SE10 9QF) to guide you in.
It's exciting to chat about potential new projects. We don't have a ‘sales’ team or a form to fill in. Call us or give us a little detail via email and we'll get straight back to firstname.lastname@example.org
If you're a client then you'll be best served by calling us or contacting us via Basecamp, otherwise you can use this dedicated email that reaches all of the digital email@example.com
This email hits the inboxes of the people who deal with our bookkeeping and firstname.lastname@example.org
Sometimes enquiries don't fall neatly under a heading, do email@example.com
Nottingham Playhouse website
Nottingham Playhouse is one of the UK’s leading producing theatres. With a new Artistic Director, they refocused their vision, reimagined their brand and commissioned an all-new ticketing system and website. We were brought in to help make sense of it all.
And then the pandemic hit.
The brand centres on creating high quality experiences in Nottingham, working with new writing and high profile talent to create new work.
Alongside the website project, Nottingham Playhouse were switching their CRM and ticketing to Spektrix.
After the team’s initial visit to Nottingham in February the Coronavirus pandemic hit, and challenged our ways of working. We were lucky to visit to kick off our research and were able to gain a valuable insight into the organisation. But by the time we were presenting designs travelling was out of the question.
We took our lead from the visual styling that had been put in place by their previous design agency, and we worked with the visual identity presented by their in-house designer.
We were able to adapt our process to the new working conditions and worked through the design process to create a flexible and adaptive site. It was clear that the balance of produced work and visiting shows meant that the site had lots of different needs.
Work with the community is also hugely important to the organisation and needed flexibility for the different kinds of work in that sphere.
The modular approach to page designs allowed for the breadth of this work to be showcased effectively.
The continuing uncertainty caused by Covid-19 meant that the launch of the site was delayed. However we were thrilled to launch at the same time as their new branding, and as Nottingham Playhouse announced their Unlocked Season – an innovative festival of new writing to be performed to socially distanced audiences at the same time as live streaming to homes.
This adaptive approach to the pandemic reflected the artistic vision perfectly. The team worked with local and more high profile theatre makers to create the season, which could then reach much further than the area of Nottingham.
The launch of the website as the first touchpoint for the new brand was a perfect transition, with smooth communications from the Nottingham team to handle the switch. Audiences found the new site so easy to use which generated lots of goodwill towards the new brand. A great example of how all interactions with an organisation add up to audiences feelings towards them.
The modular design meant it was easily adapted for the new circumstances Nottingham Playhouse reopened to, social distancing and online performances could be clearly communicated.
A huge success of the new site has been the increase in donations. We utilised the Spektrix custom basket functionality to build a bespoke basket page. This integreation allowed the Nottingham Playhouse team to communicate specific donation messaging, and made donating much simpler for bookers. During the Unlocked Festival this meant 22% bookers donated within the purchase path, resulting in £9500 of donations.
We’ve been hugely proud to deliver a site that matches Nottingham Playhouse’s ambitions and to support their reopening in this tough year.
Cog were the perfect partners for launching our new website, working through the fine details to help get the best out of our new Spektrix box office system. Our audiences love our new site and they're so pleased to be able to book tickets or donate so easily.