Old Royal Naval College

Popping-in?

Our studio is filled with light and music.
There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Talk to us about access needs, environmental factors and any accommodations we might make to enhance your visit. Pop-in for tea and stay to use a spare desk for as long as you need.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

Cog is a Certified B Corporation

020 8269 1800 [email protected]

Get in touch

We’d love to hear from you. Use whichever medium works best for you.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

Cog is a Certified B Corporation

020 8269 1800 [email protected]

Showcasing a magnificent visitor attraction

Relaunched website for Old Royal Naval College

Website

Our consultation work centred around getting up to speed with the plans for relaunching the Painted Hall. This was the first time the attraction would be ticketed.

We focused on audiences and what they would need to know about this change and the booking process. It was clear that key information would need to be communicated quickly and efficiently.

Other key audiences were local people, who are invested in the site, much of which can be accessed freely, teachers and schools audiences, and we made sure to engage with the access panel to work with their specific needs.

We worked on the website process alongside a design team who were simultaneously redesigning the Old Royal Naval College’s branding. The new website was the first moment for that new brand to come to life, in time for the reopening of their Painted Hall.

The visual identity represented the layers of history (the site has been home to monarchs before its role as the Naval College) through a set of architectural patterns. We used these patterns to bring to life the layering throughout the design of the site.

Simple, succinct panels and calls-to-action provide routes into the most popular content. These are easily edited by our clients to keep the content fresh and appealing. The route to ticketing makes sure audiences find the information on the site, but can quickly get to the booking point (on a third party site).

Behind the simplicity there is a huge amount of content for those who wish to delve deeper into the history, architecture and art.

The mobile design was particularly key to the visitor audience. We new from the analytics that lots of visitors visited on phones (check with Jen? can we pull analytics report). It’s likely that visitors might be checking key information when travelling to the attraction on the day.

“The website is looking absolutely fantastic. It so lovely to see the new brand in all its glory and with such a great user experience. Amazing team effort”
Xanthe Arvanitakis, Director of Visitor Experience, Marketing and Commercial

The launch of the site coincided with the unveiling of the magnificent restoration of the Painted Hall, a moment for celebration for all of us in Greenwich.