Where theatre lives and grows
Park Theatre
We worked with the Park Theatre team to craft the perfect website for this neighbourhood theatre with a global ambition. During the process we reinvented donations via an innovative ticket top-up integration.
Park Theatre have quietly become one of London’s most interesting venues. They have a supportive local base, and a much broader draw, describing themselves as “a neighbourhood theatre with a global ambition”.
The design is deliberately bold about the economics of live theatre...Park Theatre has seen a 40% uplift in donation income and almost three times as many donations as the previous year.
As always, we began the project with a comprehensive Discovery process, interviewing key stakeholders and running an audience-focused workshop with representatives across their whole staff team.
They need to be very commercially focused with a particular eye on in-purchase donations, upselling memberships, and secondary spend through their bars and pizza offer.
We’ve built in maximum opportunities for priority booking where we allow non-members to put a membership and ticket in their basket – this is a very effective revenue earner.
We’ve also built an innovative ‘top-up ticket’ feature that allows users to select how much they are happy to pay on top of the usual ticket prices.
I absolutely would recommend that other theatres do it
A scene-setting homepage video allows them to show celebrity bookings and well-known productions alongside images of the bar and the general ‘vibe’ of the venue. On mobile it switches to a simpler slide-show that maximises speed and minimises energy use.
Content Management System: WordPress
Integrations: Spektrix CRM
Launched: May 2025
parktheatre.co.uk
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We're live! Park Theatre's new site looks spectacular.
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