Cultural placemaking on London’s South Bank
Posters, Flyers and Online Ads for South Bank London
Our studio is filled with light and music.
There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Talk to us about access needs, environmental factors and any accommodations we might make to enhance your visit. Pop-in for tea and stay to use a spare desk for as long as you need.
11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF
Cog is a Certified B Corporation
We’re next to Greenwich train and DLR station. We have a door right on the concourse but it’s different to our postal address.
what3words.com/hungry.means.author
This video shows the route to take from the train that will arrive at Greenwich rail station from London Bridge. There's a gentle slope next to the staircase.
If you have to come by car, we have a couple of parking spaces. We have a charging point that you are welcome to use if you have an electric car. Call ahead and we'll make sure the spaces are free. Use our postcode (SE10 9QF) to guide you in.
We’d love to hear from you. Use whichever medium works best for you.
11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF
Cog is a Certified B Corporation
It's exciting to chat about potential new projects. We don't have a ‘sales’ team or a form to fill in. Call us or give us a little detail via email and we'll get straight back to you.
enquiry@cogdesign.comIf you're a client then you'll be best served by calling us or contacting us via ClickUp, otherwise you can use this dedicated email that reaches all of the digital team.
digital@cogdesign.comThis email hits the inboxes of the people who deal with our bookkeeping and finances.
accounts@cogdesign.comSometimes enquiries don't fall neatly under a heading, do they?
hello@cogdesign.comPosters, Flyers and Online Ads for South Bank London
South Bank London came to us for a winter campaign, to communicate their status as a cultural destination in the heart of London.
During the summer, London’s South Bank is a busy, bustling destination. In the long summer evenings, the huge number of cultural attractions feel joined up by large crowds. The riverside is packed with people, enjoying the space and the variety of food stalls, bars and catering outlets.
But in the winter, as the nights draw in, people retreat indoors and the venues can feel isolated and spread out. People can stop thinking of the area as a cultural destination. Our brief was to help to change that perception and to attract the demographic group known as ‘Urban arts eclectic’, who are only 3% of the population but represent a much larger percentage of cultural spending.
We started the process with a flurry of brainstorming, with the whole team getting involved. We knew the South Bank team wanted to move away from their previous reliance on illustration, and to concentrate on an eye-catching photographic campaign.
The theme of Bright Nights was taken forward from those initial sketches. This idea reflects the exciting cultural offer in the winter (with many venues featuring light installations), and linked in well with the first ever Lumiere event that had been programmed during that season.
Once the concept was agreed, we commissioned the photographer, Matthew Andrews. He managed the late night shoots, wonderfully.
We knew that we wanted photographs set in a variety of settings, some indoors and some outside. So we arranged late night access to the roof of the National Theatre, the courtyard besides the OXO Tower and the Imperial War Museum.
Take a look behind the scenes on our shoots in this video.
The team at Cog were brilliant throughout our winter marketing campaign – from delivering a range of imaginative and workable concepts, to practical aspects such as finding photographers and setting up shoots. We had a really professional yet fun working relationship.
We selected images from the range created at the shoots. Focusing on pairs of people at each location, and finding the right balances of lighting, and awed expressions on our models faces.
With little time and no budget to find professional models, we called in favours from friends and relations. Our designer, Dan Cox even stepped in to feature in the shoots.
From the final approved photos, we created posters, flyers, online ads.
We were delighted with the results but perhaps not as pleased as Dan was when he saw his picture, featured in Time Out.