Theatre with children at the heart
Theatre Hullabaloo website
We designed our studio; it's filled with light and music. There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Pop-in for tea and stay to use a spare desk for as long as you need.
We’re next to Greenwich train and DLR station. We have a door right on the concourse but it’s different to our postal address.
If you have to come by car, we have a couple of parking spaces. We have a charging point that you are welcome to use if you have an electric car. Call ahead and we'll make sure the spaces are free. Use our postcode (SE10 9QF) to guide you in.
It's exciting to chat about potential new projects. We don't have a ‘sales’ team or a form to fill in. Call us or give us a little detail via email and we'll get straight back to email@example.com
If you're a client then you'll be best served by calling us or contacting us via Basecamp, otherwise you can use this dedicated email that reaches all of the digital firstname.lastname@example.org
This email hits the inboxes of the people who deal with our bookkeeping and email@example.com
Sometimes enquiries don't fall neatly under a heading, do firstname.lastname@example.org
Theatre Hullabaloo website
An interactive website for a pioneering new theatre that puts children at the heart of everything they do.
Theatre Hullabaloo has been a successful touring company, creating engaging and accessible work for young children. They also produce TakeOff, an annual regional festival of theatre for young people (and a bi-annual convention for international practitioners in that area).
When they approached us they were about to move into a permanent new home, a purpose built venue next to the Hippodrome in Darlington.
Before we could start on design we needed to know how users engaged with their current site. Analytics showed that over half of the visitors to the homepage left the site without exploring any further and that ‘what’s on’ and show pages accounted for 50% of page views. One of Theatre Hullabaloo’s most exciting projects, TakeOff Festival, had only 4% referral traffic from the Theatre Hullabaloo site.
But we didn’t want to rely solely on data and analytics – we wanted to get the Hullabaloo team’s unique perspective on their audience. We headed up to visit the team. With their venue still being built we met in the charming Quaker hall.
After an insightful workshop we focused attention on a few key personas and worked up user journeys to examine why, how and when they visited the site. We realised that the website needed to focus on specific areas…
We commissioned the fantastic family photographer Andrea Whelan to take some shots for use in the animation as well as across the site and in promotional material (in a somewhat raucous but productive day of shooting in the Cog office).
We built the still images into a story-book style video, and added animated type to bring the messages to life.
The final piece of the jigsaw was ticketing. Hullabaloo share a ticketing facility with the Hippodrome. So we worked with them and their suppliers, Spektrix, to integrate a bespoke online purchase pathway, plus all of the email marketing and other digital messaging.