Cog’s Digital Strategist, Nazma Noor, has put together some useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.
Keywords are a huge element of SEO and there’s much to consider from which keywords to focus on in the first place, to where and how to use them in your web pages.
This session will get you thinking creatively about keywords! Packed with tips to guide you on effective keyword research, you’ll also see how AI can help you.
Illustrated with examples from the arts sector, you’ll come away with actions you can begin now, and ideas you can be thinking about for your SEO strategy in the future.
Here are some of resources to accompany the talk and a link to the presentation slides:
- PDF – SEO Creativity: Keywords, AI and beyond presentation slides
- PDF – Web Content SEO Guide
- Article – SEO in the cultural sector
- Article – Compressing images for your website