Crafts Council Manifesto

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11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

Cog is a Certified B Corporation

020 8269 1800 hello@cogdesign.com

Our future is in the making – lobbying for craft

Crafts Council Manifesto

Campaign

Anthony Burrill with his makeshift screen-printing set up | Photo: Sophie Mutevelian

Broadcaster Kirstie Allsopp with Crafts Council Executive Director Rose Greenlees | Photo: Sophie Mutevelian

Edmund de Waal, potter and writer | Photo: Sophie Mutevelian

The document is A4, printed in two colours (black and Crafts Council’s special green). The cover is a heavy-weight grey card, with Burrill’s headline statement printed across the inside, the whole cover can be detached to create an A3 poster.

We also designed the centre-spread as a pull-out section with the plan for action, alongside Burrill’s statement.

The design challenge for the rest of the publication was ensuring that each ‘call for change’ would have prominence on the page, whilst integrating an additional, bespoke statement on each spread.

The Westminster event took place amidst live screen printing by Burrill and a room full of the most important figures in the crafts and education sector.

On the same day, the council published an open letter, backed by over 100 signatories including Terance Conran, Grayson Perry, Kevin McLoud and Kirstie Allsopp, lobbying government to back the call for change.

Just got the print in my little hands. It is fantastic – thank you so much for all the hard work. It’s always so satisfying to see the real thing and the stock/quality is beautiful.
Fiona Moorhead, Head of Marketing, Crafts Council

We’re proud of the role we played in bringing together this manifesto for change. Working to a tight brief and a short deadline we created a simple but effective piece of communication, delivering important messages and providing our clients with powerful tools to enable them to effect change.