Crying Out Loud - Cog Design

Popping-in?

Our studio is filled with light and music.
There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Talk to us about access needs, environmental factors and any accommodations we might make to enhance your visit. Pop-in for tea and stay to use a spare desk for as long as you need.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

020 8269 1800 [email protected]

Get in touch

We’d love to hear from you. Use whichever medium works best for you.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

020 8269 1800 [email protected]

Discovery hub for genre-stretching producers

Crying Out Loud

Website

We may have known the Crying Out Loud team for a very long time but we are never complacent in our approach. We worked through a full Discovery process to ensure we knew all we could about their audiences and the messages they wanted to convey to them. We created personas, chatted about audiences and mapped out content together.

As they have moved from London to Portsmouth, we were keen to meet face-to-face and get a feel for where and how they work. The working environment can tell us so much about how that organisation functions and thrives.

As we identified, visitors to this site include family groups looking activities around the Solent area; festival programmers looking to book an artist; international artists looking for partnerships; and academics studying the history of UK street performance.

Exploration and the joy of discovery were key to our design thinking. The site uses super-flexile tagging to categorise content. Plus a charming ‘surprise me’ button that surfaces unusual, relevant content from the extensive archives.

‘Our history’ section provides an alternative route into that content, with an overview of each year and relevant links to the wealth of in-depth content. And each partner artist or company has their own page of flexible content that can expand to accommodate extensive text, downloads, imagery and other media.

Beyond their organisational history, their extensive archives form the definitive reference point for the history of circus arts in the UK. The site provides many access points to discover that content, and the code is structured to make it easily accessible to search engines and generative and semantic search (which is key for AI interacton).

Decades on from our initial meeting we continue to provide digital support and advice to the team. It’s a hugely rewarding and satisfying partnership.