In a two-year project, working with Canterbury City Council and Kent County Council, we worked on all of the communications for this renovated and extended building at the heart of the city – from naming the building The Beaney House of Art & Knowledge) and all its rooms, to designing the icons on the toilet doors, and everything in-between. 

Their brand expresses an open, joyful, eclectic and welcoming personality. At its simplest, the B aperture can be used to contain any visual messaging – from sophisticated art shows to kids workshops. 

Accessible wayfinding

We worked with an accessibility consultant to design every aspect of the signage and wayfinding – using clear language and naming conventions, tactile signs, non-reflective surfaces and clear hierarchies of information. This was also one of the first commercial uses of FS Me, a typeface specifically developed with dyslexia in mind. 

Large maps are placed in strategic areas throughout the open spaces in the building. With through-to signs and large room names, navigation is uncluttered but always visible and friendly.

We also produced information totems, case-side books (and the layout of text and images within them) and templates for all of the in-case interpretation and labelling.