Ghost Stories - Cog Design

Popping-in?

Our studio is filled with light and music.
There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Talk to us about access needs, environmental factors and any accommodations we might make to enhance your visit. Pop-in for tea and stay to use a spare desk for as long as you need.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

Cog is a Certified B Corporation

020 8269 1800 hello@cogdesign.com

Get in touch

We’d love to hear from you. Use whichever medium works best for you.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

Cog is a Certified B Corporation

020 8269 1800 hello@cogdesign.com

Bringing a terrifying classic back to the stage

Ghost Stories campaign

Campaign

In an early briefing meeting with Andy Nyman and Lyric’s Director of Communication, Amy Belson, we chatted about the need be true to the original production.

The first time around, the show had been a phenomenon, running for two year-long residencies in the West End before touring world-wide.

There was bound to be a draw for those who wanted to revisit this old favourite but, a decade later, there would be a new generation drawn to the stage-show on the back of a recent film version.

We had a lot of fun playing with horror film tropes and warning notices. We drew our own type to give all elements a hand-drawn, low-fi feel.

And we included a hidden horror that reveals itself the more you look.

Stare through the type and you’ll see the figure of a small child looking back at you.

Our tube poster campaign. complete with ghostly pedestrian

Actually, the child is the son of our Director, Michael. It’s a photo taken two decades ago (long before even the original show was on the stage).

For those brave enough to book, we added some extra fun to the website. We wouldn’t let anyone get to the booking button until they had read and agreed to the disclaimer…