Wim Crouwel – A Graphic Odyssey

This exhibition spans his 60-year career and includes commercial work from some of the companies he worked with and founded, including his work for design practice Total Design.

This was the Design Museum’s summer party; a late-night opening with events throughout the building.

Crouwel is a living legend in our industry so a chance to examine his work, up-close and see the thinking behind his designs was a real treat. In the 1960s when graphic design was emerging as a business tool, Crouwel invented the systematic thinking that we all take for granted, today.

It is so difficult to think back to a time before computerised design, to a time when all logos and page layouts were painstakingly drawn, by hand.

Michael Smith

It is so difficult to think back to a time before computerised design, to a time when all logos and page layouts were painstakingly drawn, by hand. Unfortunately, this exhibition did little to examine that time or to revel in the fact that Crouwel’s designs still feel fresh and still set the standards.

This was a great examination of his career but did little to explain his methods in any detail. Ultimately, like many graphic design exhibitions, there was little to recommend a trip to be there, as opposed to buying and reading a decent book about the man.

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