Intro at Design Museum London

The most recent event of the ‘Long Lunch’ lecture series saw Julian House, of the Intro partnership, visit Design Museum London to reflect on a portfolio of work that spans over a decade.

We arrived at the Design Museum in just enough time to collect our free poster, screen-printed especially for this evening’s talk. A good start to a promising evening’s entertainment from ‘Long Lunch’ whose recent programme of talks include Moving Brands, Dixon Baxi and Bibliothèque.

I first became aware of House, who is particularly well-known for his work in the music industry, through the Terry Gilliam-esque ‘Dig Out Your Soul’ campaign for Oasis, while the older members of our team would have a stronger association with his work for Primal Scream.

The presentation quickly delved into an exciting back-catalogue, including XTRMNTR collateral as well as mid-nineties Stereolab artwork

ross@cogdesign.com

The presentation quickly delved into an exciting back-catalogue, including XTRMNTR collateral as well as mid-nineties Stereolab artwork, the latter described as ‘somewhere between Sesame Street and underground cinema’. This loose association between initial reference material and final artwork became the common thread running through the evening. Old paperback books and BBC test-cards, through to the work of various poets were all discussed and helped put the work into context, as did Julian’s description ‘not retro in that knowing way, but more about half remembered things coming together’.

Although the regular musing on ephemera went some way to give a better understanding of some stunning visuals, the presentation didn’t seem to elaborate much further. I think that we had all hoped for a little more direction, or at least an anecdote or two about some (in)famous clients. Unfortunately, as is often the case with a lecture of this nature, it didn’t feel much more than a casual browse through the portfolio of a peer. Not a bad portfolio to browse none-the-less.

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