We were approached by the team behind Family Arts Campaign with a simple brief – create an arresting visual framework, a badge that immediately identifies family fun.

The branding needed to help them…

• Increase the amount and range of artistic work available to families
• Increase the quality of experience for families
• Improve marketing to reach more families

With an initial set of ideas, we quickly established a bold, clear colour palette and a visual language that spoke to core audiences: National Portfolio Organisations, museums, libraries, community groups, individuals, and anyone else looking to better connect families with arts and culture.

Our googly-eyes proposal was a clear favourite and it was immediately apparent that this strong visual mark could be easily applied across an ever-expanding body of communication materials.

We were even commissioned to produce cut-out glasses for the first ever Family Arts Festival, launching an annual national celebration of family focused activity, every Autumn half-term.

And then we worked to create set of quality assurance marks that could be used throughout the UK, including Welsh translations.

The branding has proved to be hugely popular and is ubiquitous throughout the sector.