Popping-in?

We designed our studio; it's filled with light and music. There are multiple meeting rooms, a well stocked kitchen, and an indoor garden (with fishpond). Pop-in for tea and stay to use a spare desk for as long as you need.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

Public transport

We’re next to Greenwich train and DLR station. We have a door right on the concourse but it’s different to our postal address.

From Greenwich rail platform

This video shows the route to take from the train that will arrive at Greenwich rail station from London Bridge.

From Greenwich DLR station

This video shows the route to take from the DLR that will arrive at Greenwich DLR station from Bank.

By car

If you have to come by car, we have a couple of parking spaces in front of our studio. Call ahead to make sure they’re free, and use our postcode (SE10 9QF) to guide you in.

Get in touch

We’d love to hear from you. Use whichever medium works best for you.

11 Greenwich Centre Business Park,
53 Norman Road, Greenwich
London SE10 9QF

New project enquiry

It's exciting to chat about potential new projects. We don't have a ‘sales’ team or a form to fill in. Call us or give us a little detail via email and we'll get straight back to you.

enquiry@cogdesign.com

Website support

If you're a client then you'll be best served by calling us or contacting us via Basecamp, otherwise you can use this dedicated email that reaches all of the digital team.

digital@cogdesign.com

Finance questions

This email hits the inboxes of the people who deal with our bookkeeping and finances.

accounts@cogdesign.com

Just want a chat?

Sometimes enquiries don't fall neatly under a heading, do they?

hello@cogdesign.com

Cultural Calendar

A round-up of recommendations and reviews, sent on the first Friday of each month, topped-off with a commissioned image from a talented new illustrator. Sign-up and tell your friends.

Sign me up Cultural Calendar

Cog News

An irregular update of activity from our studio. Showing off about great new projects, announcements, job opportunities, that sort of thing. Sign-up and tell your friends.

Sign me up Cog News
Saffron Hall

Branding a world-class venue in rural Essex

Saffron Hall branding

Branding

Saffron Hall is a remarkable, purpose built classical music venue, housed in a high-school in Essex (near Saffron Walden). Our task was to create a brand that placed this geographically remote venue within the world of sophisticated city venues..

The brainchild of a local philanthropist, this 740-seat performance space sits within the grounds of Saffron Walden County High School.

Shortly after opening, Director Angela Dixon (former Head of Music at Barbican) approached us to help her in her mission. Her brief was to make Saffron Hall a world-class classical music venue, attracting the orchestras and musicians that are usually found in Europe’s highest-profile concert halls.

We visited the venue, met and chatted with the team, and went to some incredible concerts. And then we set about sketching ideas.

From a designer’s perspective, the S of Saffron seemed the obvious starting point. It’s relatively easy to create a strong, graphic language. We filled our pin-boards with ideas that relied on an S-based logo.

But we quickly realised that they weren’t fulfilling our brief. Our client was never going to be able to compete with the publicity or spending power of big city venues and, as a new player on the circuit, every piece of communication would have to work extra hard to reinforce venue’s name. It was clear that we needed a visual identity that placed emphasis on that name.

We worked on a few options that used a juxtaposition of text and an icon. This was one our favourites as it ‘cleverly’ references a striped architectural feature within the venue’s main performance space.

But the more we played with it, the less adaptable the idea became. We wanted to ensure that we handed over a functional solution not a clever, designer’s solution. So we focused in on an identity that uses a logotype, a type-only marque.

And we investigated how that might be expanded beyond a visual identity into a campaign.

But our most important task was to create a visual identity that could be used, day to day to promote concerts and the concert hall.

Our solution was a deceptively simple typographic solution; a logotype that be used huge when needed and reduced down when the artist’s name takes precedence.

Purple-coded meeting with our client in the Cog studio. Purple-coded meeting with our client in the Cog studio.

And we delivered a detailed design system that allows our clients to create consistent communication materials for any occasion and medium.

We included a full palette of colours, typefaces, position guides, house-styles for writing…

…and example applications of how the system could be adapted and applied across different materials, including the simplest banners…

…and the most complex ‘listings’ posters.

Key to the designs is the idea that some applications, such as national advertising, emphasise the venue name (building recognition and profile for the name, Saffron Hall), whilst others, such as local ads or when the artist’s name is a big draw, emphasise the name of the artist.

We’ve been delighted to see how brilliantly the Saffron Hall team have embraced the branding, and how effective they have been at attracting international playing stars and orchestras to their wonderful venue.