AMA conference 2019

Jack’s highlights and top-tips from the Arts Marketing Association’s 2019 conference, titled ‘Rewire: culture, audiences & you’, held in Newcastle Gateshead.


I’ve just returned from a thrilling three days up in Newcastle Gateshead for the Arts Marketing Association’s annual conference. It was also the 10th year that I’ve attended the conference.

This year’s theme, ‘Rewire: culture, audiences & you’, helped to remind us not to be complacent and to take time to listen and think before doing.

With a busy schedule of keynotes and breakout sessions, there’s always lots to take away and think about. Some of my highlights this year included:

  • Annabel Turpin, CEO and Artistic Director at ARC in Stockton, shared how the team had worked on personas of their audiences to enable them to create marketing materials that are more suited to who their audiences are.
  • Claire Eva, Director of 2020 Campaign at Serpentine Galleries, encouraged us to revisit our branding documents and guidelines to (re)think how we can actually make sure we live up to our values.
  • Dan Bates, CEO at Sheffield Theatres, shared his experiences of a sabbatical in south east Asia and Australia.
  • John Holmes, Director of Marketing & Audience Development at the OAE, talked through the OAE’s journey to having their own box office and CRM system.

During the conference I also spent time catching up with other AMA Member Reps from around the UK, welcoming first-timers and finding out what they were most excited about, and chatting with friends and colleagues from previous years. It’s always so inspiring to find out what other organisations are up to.

During the three days we gathered and tweeted our favourite tips from the keynotes and breakout sessions during the conference. You can download them all here and print out a sheet for your wall (or share your favourites below).

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