Gary Hustwit’s film caused a real stir amongst designers. We visited the ICA for a special screening of Helvetica, a film about the world’s ubiquitous typeface.
Helvetica at ICA
![Helvetica at ICA](https://cogdesign.com/wp-content/uploads/2020/09/Cog_Night_Helvetica_2-1600x1200.jpg)
This isn’t the kind of film that you’d see on general release at the Cineplex. So we travelled up to The Mall to watch it in a small viewing room at the ICA, packed with overly earnest designers and typographers.
Equally enlightening and frustrating, celebrity designers talked about their loving or loathing of Helvetica, inter-cut with spotted uses, across the globe. A fascinating documentary, even if the protagonists were infuriatingly smug.
![Merchandise from Gary Huswit's website](https://cogdesign.com/wp-content/uploads/2020/09/Cog_Night_Helvetica_7-1536x1152.jpg)
Helvetica has spawned a mini-industry of films and merch. Check out Gary’s website to see all of the latest releases.